Building AI-powered products and sites at the intersection of tech and law. Previously a Corporate Associate at Sidley Austin.

Product · AI · Legal
Building AI-powered products and sites at the intersection of tech and law. Previously a Corporate Associate at Sidley Austin.
Designed and built a lead-generation-focused marketing website, owning end-to-end design, content strategy, and development. Initially built in Mobirise, then led the platform migration to Framer to support multilingual locale routing, faster content iteration, and better SEO performance. Optimized for both traditional search and AI engine discoverability (AEO).
Visit SiteISTO is a Swiss organization offering benchmark knowledge tests for ISO management system standards. They needed a professional marketing site to generate leads, establish credibility with a global audience, and rank for niche B2B search terms.
Built with Figma, Framer and Claude Code.
Boutique salon website with hand-crafted paper-texture aesthetic, custom loading animation, and performance-optimized bilingual delivery
Visit Site2HOME is a boutique hair salon in Surrey Hills, Melbourne, founded by Terry and Cherry — both originally from Hong Kong. They needed a website that felt like the salon itself: a warm, familiar corner for people away from home.
Wrote the full design spec, bilingual copywriting, and creative direction, then used Claude Code to build the site. Also handled custom domain setup, hosting, local SEO, and AI engine discoverability (AEO), with performance-optimized delivery.
Hand-crafted warm paper tones with ink-black text to reflect the salon's artisanal identity, deliberately avoiding the glossy look of chain salons.
Custom dandelion-inspired chandelier loading animation — drawn from their logo — that "turns on" as the page loads, evoking the feeling of arriving home.
Built with ChatGPT and Claude Code.